Merchant Center price mismatch at checkout

Start with the submitted price and currency for the affected offer. Open its exact URL, confirm the selected variant and region, inspect the visible price and supported structured data, then add that same variant to checkout. Record where the first disagreement appears.

Taxes, mandatory fees, quantity rules, discounts, membership pricing, and location-based behavior can complicate the comparison. Use Google's current market-specific guidance rather than making a general legal assumption.

Checkout may reveal a different base product, expired promotion, currency, or variant than the one submitted. But the inconsistency can begin earlier.

• The landing page defaults to a higher-priced variant.
• Structured data contains an old price while the visible page is current.
• A sale ends before the feed refreshes.
• Geo or currency selection changes after a redirect.
• A mandatory charge is introduced only at checkout.
• Cached catalog, page, and checkout layers refresh at different times.

Test in a clean browser state and use the same country and currency Google evaluated. Avoid logged-in discounts or saved-location behavior. Confirm the product remains purchasable at the advertised price rather than showing a range that does not apply to the selected variant.

If the feed is stale, repair the integration or source refresh. If the page or checkout is wrong, correct storefront pricing and cache behavior. Keep structured data aligned with the visible purchasable offer. After updating, confirm Merchant Center processed the correct price and wait for Google to reevaluate the page.

For supported products, CommerceVigil can show Google's mismatch diagnostic and compare readable Merchant and landing-page evidence. It does not complete every checkout, interpret personalized prices, change prices, or guarantee Google's recrawl outcome. An inaccessible or ambiguous page is reported as inconclusive.